From the Longstone's ad at bottom - love it thanks Nik....!! [
]
_______________________________ "FREE VINTAGE CAR DESKTOP WALLPAPER ARTWORK!
Click HERE to download our FREE Vintage Car Desktop Wallpaper for your computer from our Flickr page.
Pirelli have been very clever with their calendar images (as shown in the January issue of Tyre Trade News), which Longstone Tyres have tried to replicate. The genius of Pirelli is to take their product (tyres), often perceived to be a grudge purchase, and make their brand stand out from the rest of the world of tyres by making Pirelli tyres sexy.
In the UK people seem happy to spend money on their suspensions and engines to maintain or improve their cars, yet spending money on tyres appears to be bitterly considered as similar to paying road tax. For Pirelli to have used sassy advertisement to transform this mood of resentment into making people feel that because they are buying Pirelli they are buying something sexy is genius.
Since the late 1800's and as long as people have had garages for motor powered vehicles, there have been smutty posters hung on these walls; Longstone Tyres endeavour to continue this tradition along with their excellent tyre provision. If you need tyres for a car from this century, don?t ring Longstone. However if your car is from the last two centuries you will get more expertise and help from Longstone than anywhere else. Because of Longstone's knowledge and trade discounts designed to help tyre traders make a profit, they are now shipping unusual tyres all over the world.
Some time ago Longstone tyres used a mildly smutty period picture to produce an advert, which depicted a lady flashing a touch of garter, sitting on the spare wheel of a 20's Citroën while being wooed by a dapper young man. The advert was published in a magazine specialising in pre war cars. The Editor of the magazine contacted Longstone tyres to tell them they had received two letters of complaint. Dougal Cawley from Longstone apologised to the editor, promising never to do it again, only to be told by said editor that he was over the moon; they had historically never had such a dramatic response to anything they had published, and could they have more? Things have somewhat developed from there. Longstone tyres now offer several saucy posters, which they deliver free of charge, some of which incorporate a classic car tyre fitment and pressure recommendation. Also, when submitting your request on their web-page, if you put a note in the appropriate section there is the opportunity to be sent the extra smutty posters - seen here."