The Hon. Victor Bruce was a son of the 2nd Baron Aberdare (so, very British indeed). Both he, and his wife, Mildred Mary (the Hon Mrs Victor Bruce) were noted for their motoring adventures in the 1920’s. Both drove the Monte Carlo Rally in AC’s.
The company’s first entry was in 1925 - the first British car to compete - but I have not seen any result for this car, so presume it retired. In 1926 the Hon Victor Bruce and W J Brunell (well-known at the time for his motoring photography), won the event in an AC; an Aceca-bodied Six. The car differed from most in having one door only, on the left. The driver having to enter the car and cross the seat - not unusual as the gear lever and handbrake both got in the way from entering quickly the right-side on those cars with two doors. This meant the right side on his car had a level running board, with no step (the usual fitting). Also, for the event the car carried two spare wheels, one each side, on the running board/wings.
In 1927 Mildred Bruce came 6th out of 66 entrants, though she won the hill climb once again, and the Coupe des Dames. This time the car was a four-door saloon. Virtually as soon as formalities were over Victor and his wife set off in the car, with an RAC observer aboard, on a 5000 mile trial through Europe and North Africa. Derring-do!
